Email Marketing Coordinator (maternity cover)

DO YOU WANT TO HELP US ON OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?

We are seeking a creative and data-driven Email Marketing Coordinator to join our Community team during a maternity cover – with the potential for extension. The position is full-time, based in Avedøre, Copenhagen, and starts in July 2025 or as soon as possible.

You’ll be helping us deliver best-in-class communications to our growing global community of LAKRIDS LOVERS.

As the Email Marketing Coordinator, you will play a key role in planning and executing campaign and automation emails across markets. You’ll work closely with our Email Marketing Specialist and collaborate with Digital, Brand, and Design teams to ensure consistent, high-performing, and brand-aligned email marketing.

LAKRIDS LOVERS is our community of highly engaged liquorice fans who help shape the future of our products. It’s not just a loyalty program – it’s one of the world’s largest taste panels, where members co-create flavours, give feedback, and get early access to new launches. As part of the Community team, you’ll help bring this experience to life through email campaigns and journeys that turn feedback into real flavour innovation.

We are well on our way on the journey of geographic expansion to make the world love liquorice, and you can get the opportunity to be a part of successfully engaging our LAKRIDS LOVERS community, helping LAKRIDS BY BÜLOW grow profitably and become an international icon.

Job description:
• Build and execute campaign and automated emails
• Work with segmentation, personalisation and performance optimisation
• Support content creation and ensure consistency and quality across markets
• Maintain best practices and quality control in every step of the process
• Operate within our email marketing platform, Voyado Engage
• Collaborate with the paid media team to support lead generation campaigns

We're searching for someone with:
• 1–3 years of experience working with email marketing, automation and/or CRM (experience with Voyado Engage is a plus)
• A degree in marketing, communications, IT or a related field
• Experience with segmentation, lifecycle campaigns, and A/B testing
• A data-driven mindset and strong understanding of KPIs like open rate, click rate and CTOR
• Strong attention to detail and a high standard of quality and consistency
• Fluency in English (additional fluency in Swedish, Norwegian, Finnish or German is a plus)
• A curious, positive mindset and eagerness to learn

Previous experience in the high-end luxury segment and/or FMCG is a plus.

We offer:
• A super interesting workplace in constant development.
• A workplace with emphasis on honesty, innovation & passion.
• Professional and personal growth.
• Competitive salary based on qualifications.

Our commitment to diversity, equity and inclusion:
At LAKRIDS BY BÜLOW we are fully committed to fostering a diverse, equal, and inclusive workplace in all functions and parts of our organisation. If you have any concerns about your eligibility for the position or any other questions, please reach out to the hiring manager.