Sales Assistant ( 35-40 hours ), Selfridges, London

WOULD YOU LIKE TO JOIN US IN OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?

LAKRIDS BY BÜLOW is the story of passionate craftsmanship in gourmet liquorice. Founded in 2007 by Johan Bülow on the Danish island of Bornholm, we continue our journey of creating surprising combinations and sensory experiences with liquorice at the core. The ambition remains the same: To inspire people around the world and spread the love for this unique Nordic flavour.

With the mission to make the world love liquorice - one liquorice at a time, LAKRIDS BY BÜLOW has its own stores in Denmark, Sweden, Finland, Norway, Germany, the United Kingdom, and the United Arab Emirates, as well as retail partners in more than 40 markets.

Job Description:

We're opening a new concession at Selfridges and we're looking for a full-time Sales Assistant to be part of the team from day one. You'll work a standard retail schedule across a mix of weekdays and weekends, with shifts that fit within the concession's trading hours of 10:00am to 10:00pm — no one is working 12-hour days.

Key responsibilities:

• Welcoming customers and making sure their experience is worth remembering

• Running tasting sessions — this is the heart of how we sell and the fastest way to turn a sceptic into a fan

• Making gifting recommendations based on budget and occasion

• Growing our customer community through our Lakrids Lovers loyalty programme

• Keeping the concession looking exceptional in line with visual merchandising standards

• Working closely with the Store Manager and the wider team

• Operating in line with both LBB brand standards and Selfridges' own requirements

Opening hours:

09:30 am - 10:15 pm

Compensation:

14£/hour

• Confidence with people. You're comfortable approaching customers, not just waiting to be approached

• Previous retail or customer-facing experience (helpful, not essential)

• Availability across a mix of weekdays and weekends within concession trading hours

• Good organisational skills and an eye for detail

• A team-first mindset

• A genuine interest in food, flavour, or premium products is a real plus
  

We offer:

• 50% staff discount across our full product range

• Regular team socials throughout the year

• Sales development and support from your Store Manager and our UK Stores Manager

• A workplace built on honesty, innovation, and genuine passion for what we make

• Real opportunities for personal and professional growth

Our commitment to diversity, equality and inclusion:

At LAKRIDS BY BÜLOW we are fully committed to promoting a diverse, equal, and inclusive workplace across all functions and parts of our organisation.

If you would like to be part of our exciting success story and believe that your skills and motivation are a good fit, we look forward to receiving your application.

If you have any concerns about your suitability for the position or any other questions, please contact the hiring manager at [email protected].